William Patrick


William first joined Aramar on an internship in 2013 while studying Business Management at University. This supporting role allowed William to develop an understanding of Aramar’s practices and how Aramar’s solutions best utilise the functionality within IBM Cognos technology.  

How William works

William enjoys deconstructing processes, seeing how they work and how they can be improved.  His approach is first to listen to the users to understand the real business needs, and then to challenge existing processes and discuss improvements. 

Learning on the job from an experienced consultancy team has brought William up to speed very quickly with Cognos BI and how it can give insight from all types of data, on any device.

William has a keen interest in the future of business analytics particularly as we are moving into a time of predictive and cognitive technology. He keeps us abreast of all latest industry trends.

Specialisms and Expertise

Cognos Business Intelligence, report writing, digital marketing, problem solving, process implementation.


Snowboarding, mountain boarding and movies.


IBM Planning Analytics - TurboIntegrator - 2017

IBM Planning Analytics - Dimensions and Cubes - 2017

IBM Cognos Analytics Modeling Essentials - 2017

IBM Certified Designer - Cognos 10 BI Reports

IBM Certified Developer - Cognos 10 BI OLAP Models

IBM Certified Designer - Cognos 10 BI Multidimensional Reports

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