our team
Robert Howell
Commercial Director
About Robert
Rob is a CIMA qualified accountant with international experience across finance and ERP system implementations in the UK, Asia, the US and Eastern Europe. Before co-founding Aramar, he worked within a Business Analytics consultancy as a TM1 specialist, combining his financial background with technical expertise to help organisations modernise their reporting and planning environments.
As Commercial Director and founder member of Aramar, Rob now focuses on shaping the direction of the business and ensuring we continue to grow as both a trusted IBM partner and a great employer. He works closely with IBM and enjoys speaking with customers, particularly when it comes to software licensing, commercial strategy and long-term planning. Rob leads our Sales, Marketing and Customer Success teams, making sure everything we do is aligned around delivering measurable value.