In this latest video Lindsey, our Practice Lead for Reporting, takes on the role of Group Business Analyst for Aramar’s alter ego MegaBeatz. It’s now the end of the year and the marketing campaign has come to an end and MegaBeatz wants to see how each country has performed against plan. Watch as Lindsey brings up the marketing campaign dashboards in the reporting portal and drills down in to the results to analyse performance, trends and effectiveness.