This course will teach you how to gain relevant insights about your business through social media. You will also explore IBM Watson Analytics for Social Media to see how publicly available social media data can show what your customers are saying about your company and your competitors, measure your social sentiment across 50,000,000+ sites and understand through automatic data visualisation.
Half day with optional workshop.
Introduction - suitable for people with no previous experience of Watson Analytics.
This course will give you an overview of Watson Analytics for Social Media, as well as enabling you to have hands on experience with the different components of the product including configuring data sets, looking at consumer sentiment and discovering trends. It may be of particular interest to Social Media Managers, Brand Managers and Marketing Professionals.