IBM Watson Analytics for Social Media is a cloud based tool that allows you to specify topics and themes relevant to your business. Get different viewpoints of the same topic from more than 50,000,000 social sites, then compare data through automatic visualisation.
IBM Watson Analytics for Social Media allows you to get a more holistic view of your business by providing a different view point, which can also be viewed in context with other data. Use sentiment analysis and buyer behaviour to find out what matters to your customers, perform trend analysis and competitor benchmarking, then use these insights to improve strategy.
You will be able to see what is happening within your business and also why this might be happening. You will be able to analyse competitors, manage brand reputation and do research on potential acquisitions.