Advanced Analytics Practice Lead

I am currently studying Business Management at the University of Suffolk. I started with Aramar as an Intern and I have been focussed on learning and marketing IBM’s Advanced Analytics solutions.  

Aramar have been really supportive and encouraged me to find my niche within the business.  I have been able to get involved in lots of exciting projects from demonstrating software to clients, writing training courses to featuring in a video and travelling to Dublin to meet the IBM Watson Analytics team.  I really enjoy speaking to our customers and listening to their needs as then I can find a solution that will be of the most value to the end user.  

I am particularly interested in reputation management, and uncovering new insights through sentiment analysis and social trend analysis that might surprise our customers. I like it so much that I am looking at reputation management and advanced social media analytics as my dissertation topic.