Advanced Analytics

Explore the hidden relationships and patterns within your data

IBM Watson Analytics

Watson Analytics offers you the benefits of advanced analytics without the complexity.  A smart data discovery service available on the cloud, it guides data exploration, automates predictive analytics and enables effortless dashboard and infographic creation.  You can get answers and new insights to make confident decisions in minutes - all on your own.

  • To answer business questions
  • To take confident action on insights
  • To tell a compelling story
  • To analyse trusted data

IBM Watson Analytics for Social Media (WASM)

IBM Watson Analytics for Social Media guides you through the traffic of social networks and automatically creates data visualisations for exceptionally insightful discoveries, all on the cloud. Identify a topic and quickly get relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or market and compare results with other data sources for new insights derived from different views of information.

Understand social behaviour - Use visualisations of social data to measure consumer sentiment and evaluate trends, gauge the reactions to a product or event, determine the effectiveness of marketing campaigns and more.

Get more accurate insights - Extract multiple snippets of conversation from a single social post for a true picture of social sentiment.

Enrich your discoveries - Compare social media analytics results with other data sources for new insights derived from different views of information.